Understanding SEO isn’t easy, which is why so many businesses get the help of a Dundee web design agency when they’re uncertain. The problem is that SEO is important for businesses that want to generate sales and get more traffic to their website.
In this post, we’ll bust some of the most common misconceptions that people have about SEO.
1. The more keywords, the better
To set the record straight, keywords are important. However, they are not the be-all and end-all. This myth causes people to do something called ‘keyword stuffing’ which is when you jam your pages full of keywords to the point where your copy sounds like it was generated by a machine rather than being written by a human. Search engines don’t like this, so choose your keywords and use them carefully.
2. Keywords don’t matter
On the other side of this coin, are those that think that keywords don’t matter and can be ignored entirely. This is also untrue. Keywords matter and the right ones will certainly help. Again, the key is selecting them with care and using them strategically.
3. Good SEO is expensive
Achieving a good SEO ranking may come at a cost, but it often won’t cost you a fortune. If you’re smart, you can make a little bit of money go a long way.
4. SEO can be achieved and left alone
A healthy SEO is something that you continuously work at over time. It isn’t something that you can achieve once and be done with. This is why it’s so important to get help if you aren’t getting the results that you need because the longer you leave it, the more work that you’ll need to do.
5. Mobile sites don’t matter
Mobile sites not only benefit your business, but they also improve your SEO ranking. Search engines want to give their users the most relevant answer to their queries. If they are using a phone to search and your mobile site isn’t good or doesn’t exist, search engines won’t rank you well in their results.
6. PPC ads fix everything
Pay-per-click ads can help, but they aren’t a silver bullet that will solve all of your problems. If you use them in the right way, you can keep your spending under control, improve your SEO score and get the results that you need.
7. SEO is one size fits all
Different businesses will have different needs when it comes to their SEO. This is why it’s so important to get help.
Hopefully, after reading this, you’ve had some of your common SEO misconceptions dispelled.