Author: Nathan Brookes

Best Tools for Managing Editorial Workflows That Save Time

Best Tools for Managing Editorial Workflows That Save Time

If you’ve ever managed content with a mix of spreadsheets, email threads, Slack messages, and sticky notes, you already know how quickly things can become disorganized. One missed approval or forgotten deadline can delay publishing, confuse team members, and create unnecessary rework. As content teams grow, keeping everyone aligned becomes just as important as creating […]
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Double Your Traffic: What Is Cannibalization in SEO? 

Double Your Traffic: What Is Cannibalization in SEO? 

Understanding how content overlap harms your overall search visibility is essential for keeping your domain healthy. Many marketers think keyword cannibalization in SEO is just using identical words in two article titles.  Real cannibalization actually happens when two separate pages try to fulfill the exact same search intent for readers. When search engines cannot determine […]
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From Main Street to More Sales: Content Marketing Strategy for Local Businesses

From Main Street to More Sales: Content Marketing Strategy for Local Businesses

A local business does not need millions of website visitors from across the country. It needs nearby customers who are actively searching for its services, products, or expertise. When I develop a content marketing strategy for local businesses, I focus on geographic relevance, community trust, local search visibility, and measurable customer actions. Publishing random articles […]
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